Email Marketing Essentials
A comprehensive course covering email marketing from A to Z. You will gain the essential knowledge to build your email marketing strategy to build long lasting relationships and drive sales.
Course curriculum
-
1
Module 1: Email Marketing Fundamentals
-
Advantages of Email Marketing
FREE PREVIEW -
Email Marketing Goals
-
Email Deliverability
-
Email Marketing Software Requirements
-
Is Email Marketing Right for Me?
FREE PREVIEW
-
-
2
Module 2: Managing Contacts and Segmentation
-
Segmentation in Email Marketing
-
Lead Scoring
-
-
3
Module 3: Growing your Subscriber List
-
Designing your Signup Form
FREE PREVIEW -
Positioning your Form
-
Contact List Tips
-
Welcome Emails
-
Gathering Recipient Data
-
Unsubscribe Process
-
-
4
Module 4: Campaigns & Reporting in Email Marketing
-
Email Design
FREE PREVIEW -
Sending Checklist
-
Email KPIs
-
-
5
Module 5: Boosting your Email Marketing KPIs
-
Conversion Funnels
FREE PREVIEW -
Optimizing your Delivery Rate
-
Optimizing your Open Rate
-
Optimizing your Click Rate
-
Optimizing your Unsubscribe Rate
-
-
6
Module 6: A/B Testing in Email Marketing
-
Benefits of A/B Testing
FREE PREVIEW -
Elements to Test
-
A/B Test Strategy
-
A/B Test Examples
-